September 29, 2020

Factors of UX Design: Valuable

User experience design is about creating the ideal encounter for the customer or visitor while using a product or service. The term is mainly used in relation to digital experiences, including websites, software, and mobile apps, but can also apply to the remote control to your TV, the control pad on your microwave, and the process you go through to return an item to a store.

User experience design can be described by seven factors, according to Peter Morville:

  • Useful: Do the content and function fulfill a need for the user?
  • Usable: Is the product or service easy to use?
  • Findable: Are the content and function navigable and locatable within the product?
  • Credible: Do users trust the content and function of the product or service?
  • Desirable: Do users appreciate the content and function of the product or service?
  • Accessible: Can users of all abilities access and use all content and function?
  • Valuable: Is the content and function of considerable use, service, or importance to the user and the business?

In my next seven blog posts, I'll be doing a deeper dive into each of these factors that shape the user experience. Today's post is the seventh and final in the series and is about value.

Factors of UX Design: Valuable 1

Your product or service must deliver value, otherwise what's the point? It must deliver value to the business which creates it and to the user who uses it.

Valuable is defined by Merriam-Webster

  1. having monetary worth
  2. having desirable or esteemed characteristics or qualities
  3. of great use or service

It makes sense that 'valuable' is at the center of the diagram of the factors of user experience design. A valuable user experience is made up of the sum of all the parts: useful, desireable, accessible, credible, findable, and usable.

Are you planning on designing a new website or mobile app? I can help! Please contact me to get the conversation started on how we can serve your customers.

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