Improve your product or service with a website audit.

What is a website audit?

A website audit is a way to identify problem areas of an existing digital product or service, revealing which parts of a website or application are causing issues for users and blocking conversions. As with financial audits, a website audit uses empirical methods to expand an existing situation, and offer heuristics-based recommendations for improvements, in this case, user-centric enhancements. Ultimately, a website audit should let you know how to boost conversions by making it easier for users to achieve their goals on your website or application.

The difference between user testing and a website audit is the direction of the flow of information: an audit assumes problems from a set of pre-established standards (called heuristics) or goals, where user testing figures out problems from observing user actions. A website audit may include user testing in addition to other methods of data collection over and measure them up against heuristics, industry standards, and business goals.

What are the benefits of a website audit?

A website audit can help answer the following questions:

  • Where are users getting stuck? A specific step or action?
  • Where are they leaving? A specific page? A specific step?
  • Why are they leaving? Confusion? Distrust?
  • What do they not understand? Text is confusing? Steps are unclear?

And these questions are just the beginning. A website audit can answer all sorts of questions. The questions you ask during an audit will depend on what your goals are.

The greatest benefit of conducting a website audit is that in the end, you end up with a list of actionable recommendations that are based on data for your specific product or service. You can then use those recommendations to better understand your users, implement a redesign (not necessarily of the entire product or service), and reach your business goals.

What is included in a website audit?

A website audit includes a review of your product's:

  • Usability
  • Information architecture (organization, labeling, search, and navigation systems)
  • User interface (UI) elements and visual design
  • Content and language
  • User journey & user flows
  • Competition
  • Accessibility

The report generated from a website audit include:

  • Summary of research findings
  • Wireframes
  • Recommendations

Do you have any questions about website audits or are you interested in working with me on a project? Feel free to contact me.

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