UX design is shorthand for user experience design. User experience design is about creating the ideal encounter while using a product or service. The term is mainly used in relation to digital experiences, including websites, software, and mobile apps, but can also apply to the remote control to your TV, the control pad on your microwave, and the process you go through to return an item to a store.

Why you should hire a UX Designer?

A good user experience helps you create the most relevant products and services for your customers. The job of a UX designer is to create the best user experience possible for a product or service. A UX designer aims to make the products and services not only useable but also desirable and accessible. A UX designer is an advocate for the user during the design process of a product or service, while also meeting business goals.

A UX designer will help you to:

• Identify your ideal audience
• Understand the needs of your users
• Ensuring your product fulfills the goals of your users
• Enhance your website's experience
• Build an effective website, mobile app, etc.

If your company is about to start creating a new product or service, a UX designer is an expert that can guide you through the design process and help you get your product or service off the ground.

What is the ROI of UX design?

If you’re still in doubt about if or why you should invest in UX design, here is a list of a few things that good user experience makes possible:

Reduced Costs

• Lower support and customer service costs
• Lower web development costs

Improved Performance

• Reduce the number of user errors
• Increase ease of use
• Increase user satisfaction
• Increase customer loyalty
• Improve credibility
• Increase trust in the product or service

Increased  Sales

• Increase transactions
• Increase overall sales
• Increase the number of referrals

This video is a little dated (it's from 2011), I thought the overall message was still relative to the discussion of how a UX designer can help you and the return on investment user experience design.

Are you planning on designing a new website or mobile app? I can help! Please contact me to get the conversation started on how we can serve your customers.