April 8, 2020

What is a UX Audit?

During this unprecedented time, I hope you and your families are healthy and safe and if possible staying at home. Anxiety and fear are normal reactions to the pandemic. Please take care of yourself and do what you can to stop the spread.

I'm offering a new service: UX audits. A user experience audit (UX audit) is a way to identify problem areas of an existing digital product or service, revealing which parts of a website or application are causing issues for users and blocking conversions. As with financial audits, a UX audit uses empirical methods to expand an existing situation, and offer heuristics-based recommendations for improvements, in this case, user-centric enhancements. Ultimately, a UX audit should let you know how to improve conversions by making it easier for users to achieve their goals on your website or application.

What are the benefits of a UX audit?

A UX audit can help answer the following questions:

  • Where are users getting stuck? A specific step or action?
  • Where are they leaving? A specific page? A specific step?
  • Why are they leaving? Confusion? Distrust?
  • What do they not understand? Text is confusing? Steps are unclear?

And these questions are just the beginning. A UX audit can answer all sorts of questions. The questions you ask during an audit will depend on what your goals are.

The greatest benefit of conducting a UX audit is that in the end, you end up with a list of actionable recommendations that are based on data for your specific product or service. You can then use those recommendations to better understand your users, implement a redesign (not necessarily of the entire product or service), and reach your business goals.

Want more details on UX Audits? Learn more >>

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